Some may question the actual return on investment offered by Google advertising but when the comment comes in the form of a condemning report from eBay, a website that’s been around before Google was anything like the company it is today, it’s no surprise the industry takes notice.
Why is this so significant, this article in the Guardian gives an objective view of what this says both about Google and our own behaviours as consumers.
Google has made several key changes to the way in which it ranks websites. You can find out more about each of these individual algorithm updates in earlier blog posts by following the links below.
The affects of these changes are greater than you would imagine or even notice, but they aren’t something any business can ignore.
Well to give you an idea, here are some examples…
Google Panda: That’s SO last year!
Anyone involved in SEO or website construction will remember Google introducing the Panda algorithm to its search results last February and the mixed reception it received.
For those that weren’t aware, ‘Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of ”low-quality sites”, and return higher-quality sites near the top of the search results.’ Source – Wikipedia.