As we reported last month, the impact paid search and banner advertising has on driving traffic to your website, when compared to traffic originating from natural search (your website appearing in organic, non-sponsored results) is not only much less than it was before but is actually shifting from the former to the latter.
It’s no surprise therefore that businesses, large and small, are currently reconsidering their onine advertising spend as they try to work out which sort of activities will make them appear more often in natural/organic Search Engine Results Pages (SERPs).
