As we reported last month, the impact paid search and banner advertising has on driving traffic to your website, when compared to traffic originating from natural search (your website appearing in organic, non-sponsored results) is not only much less than it was before but is actually shifting from the former to the latter.
It’s no surprise therefore that businesses, large and small, are currently reconsidering their onine advertising spend as they try to work out which sort of activities will make them appear more often in natural/organic Search Engine Results Pages (SERPs).
In the wake of the latest update to Google Panda, it’s now even more uncertain when the update happened and to what level it has affected how your website is ranked in Google search.
With many website managers worrying about how this affects them probably the most significant point made in the recent ContentPlus article was the following:
Some may question the actual return on investment offered by Google advertising but when the comment comes in the form of a condemning report from eBay, a website that’s been around before Google was anything like the company it is today, it’s no surprise the industry takes notice.
Why is this so significant, this article in the Guardian gives an objective view of what this says both about Google and our own behaviours as consumers.
Explaining the benefits of Quality Content.
What does quality content have to do with throwing the perfect party?
Here at Influencer Community we specialize in the promotion and provision of quality content. We take care of the people responsible for producing quality content by carefully selecting the best audience to promote it to.
Not entertaining guests can cost you more than you think.
But what exactly do we really mean by ‘quality content’? And why is it that having qualitative, factual and socially relevant content on your website will have more of an impact on visitor traffic than Search Engine Optimization or Marketing (SEO/SEM)
Content Trading More Effective Than SEM For Bloggers?
Many brands and corporations may be making a small fortune from bloggers, but who is actually looking out for the blogger, their content and most importantly their objectivity. In a word, no-one, that’s who.
Few bloggers realise their content’s value.
Sure there is plenty of advice concerning how bloggers can use SEO or SEM to earn revenue but this detracts from all of the effort they are already putting into writing articles that people will read and hardly makes anyone a millionaire overnight.